Articles : Web Site

Your Strategic Web Design Plan

There are millions of web sites on the Internet today with thousands more being added each day. The competition is fierce and in order to be successful, you must stay one step ahead of the game. Internet marketers have basically two choices:

- Design a mini web site that focuses on just one product or service, with no other content of any kind.

- Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market.

Content Web Sites
Content oriented sites are sites that provide visitors with content, such as articles, tutorials, free ebooks and resources. This type of site attracts their target audience with incentives. Their products and services are mentioned on the main page with a link to further information. When you provide your visitors with quality information that teaches and informs, you are not only gaining their trust in you by sharing your expertise, but you're also building your credibility, which is very important on the Internet. The key to using this technique effectively is to provide content that targets your potential customer.

Mini-Sites
Mini-sites are different from content sites, as they don't provide any content. They usually contain one or two pages and completely focus on one product or service. Basically, the site is just a sales letter for the product.

Your Strategy
Prior to designing your web site, you must decide on the type of response you're looking for. For example, if you're selling a product, the response you're most-likely trying to achieve is to make a sale. If you're developing a content site, your main goal for every page of your site should be to lead your visitors to your sales page. No matter what type of response you're looking for, your site must be specifically designed to achieve your goal. Every part of your web site must be strategically designed. From your overall design to your sales copy, each will play a very important role.

Your web site is the most important sales tool you have. A professional web site should be pleasing to the eyes, well organized, easy to navigate, load quickly and be optimized for the Search Engines.