Articles : Web Site

Web Page Optimization

Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step.

In addition to selecting targeted keyword phrases, you must also strategically optimize your page including:

• META description tag
• META keyword tag
• Title
• Image ALT tags
• Heading tags
• Image names
• Hyperlinks
• Body text

<META>
The META description tag will contain a description of your site. This description will be visible in some of the Search Engines when your site is returned in a search.

Your description should include your site's most important keyword phrases.

Example: <META name="DESCRIPTION" content="Providing dog grooming tips, supplies and training.">

The META Keywords tag will contain a list of your keyword phrases separated with a comma. Your primary keyword phrase should be first, followed by one or two secondary keyword phrases.

Example: <META name="KEYWORDS" content="dog grooming tips, dog grooming supplies, dog grooming training">

<IMG ALT>
An image Alt tag follows your graphic address or URL in your HTML code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off.

<TITLE> Tag
Just as you must place your keyword phrases within your META description and keyword tags, you must also use your primary keyword phrase as your web page title. Nothing more should appear between the <TITLE> and </TITLE> tags except your primary keyword phrase.

<H1> <H2> <H3> etc... Tags
Heading tags are used to separate topics and range from <H1> being very large and bold to <H6> which is very small and bold. Some Search Engines place relevance on text displayed within the heading tags. Top priority is placed on the highest listed heading tag <H1>.

Links
When you begin creating your links, make sure the page name, image name and page description text all contain your keyword phrases.

<BODY>
Optimizing your text is another important step towards ranking higher in the Search Engines. Your web page should contain plenty of text and should contain each of your keywords and keyword phrases used in different variations. If all of your keyword phrases you've listed within your META tags aren't found within your text, the Search Engines will most likely ignore them.

Search Engine Submissions
Once you've optimized your web pages and uploaded them to your server, your next step will be to submit your main pages to the Search Engines.

Taking the time to optimize each of your web pages is the most important step you can take towards ranking high in the Search Engines and driving your more traffic to your web site. The choose of doing it yourself or hiring a Professional Web Design Company all depends on you and your knowledge. For best results, always go with the Professional Company.