Articles : Web Site

Search Engine Preparation

An important part of developing a successful web site is attracting a steady stream of targeted traffic.

A significant amount of web site traffic originates from the major Search Engines. A Search Engine is a web site that indexes web pages. When you visit a Search Engine and you're looking for something in particular, you type in a few words that best describe what you're looking for. These words are known as keywords. The Search Engine will return a list of web sites that are most relevant to your keywords.

When a Search Engine indexes a web page, it scans the page in search of specific keywords. The pages that rank high when a search is returned are the pages that are most relevant to the search query.

If your page doesn't rank in the top 10 or 20 results when doing a keyword search at the Search Engines, your target audience won't be able to find you.

When designing your web pages, you must specifically optimize each page of your web site. Each page should target one specific subject and be optimized with keywords that best describe the subject. A Professional Web Design Company will do SEO or Search Engine Optimization for you. The Professionals know best.

Optimizing your web pages will include all of the following:

• Selecting the most relevant keywords for each page
• Placing the META keyword and description tags within the head section of each page
• Using your primary keywords as your page title
• Placing keywords within your image ALT tags
• Placing your primary keywords within heading tags
• Using your primary keywords as image names
• Using your primary keywords as page names for hyperlinks
• Using keywords within your body text

This all seems very hard and misleading, and in fact it difficult. A Search engine optimzation and marketing company would be best for this type of work. weSubmit.net is one of those companies. Visit www.weSubmit.net

Keywords/Keyword Phrases
A keyword is a word that best describes your web page. For example, if your web page is focusing on cats, your best keyword will be "cats."

A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, your best keyword phrase will be "dog grooming."

The key to ranking high in the Search Engines and driving highly targeted traffic to your site is to select highly targeted, product specific keyword phrases that are less competitive and less generalized. You don't want to target every little possible keyword; you want to focus on your primary keyword phrases for each page.

As the competition for highly popular keywords is fierce, you will significantly increase your chances of receiving a high ranking in the Search Engines by targeting the less popular keyword phrases. And in turn, significantly increase your traffic.

Selecting the right keyword phrases is the first step towards ranking high in the Search Engines. Again, a Professional Web Design and SEO company would be best, but if you have the knowledge and the time then do it yourself.