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Writing Effective Sales Copy

A professional looking web site is a very important part of developing a profitable Internet business. However, your sales copy is just as important. Each will play a major role in your success.

The key to writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted potential customer. You must feel their needs and write your copy with passion, excitement and benefits. Tell them exactly what's in it for them by writing copy that evokes a specific emotion and stresses your product's benefits.

When you begin writing your copy, your text should be written in a black, legible font with a light background. Avoid using fancy fonts or backgrounds that will make your text difficult to read. Write in small blocks of text with a space between each block.

A great way to write your copy and come up with new benefits is to use the "so what" strategy. After each sentence, say to yourself, "so what" and then elaborate.

Example: XYZ computers are lightning fast. (so what) They can process information faster than any other computer on the market. (so what) Your programs will instantly load on command, (so what) saving you hours of valuable time and frustration over the life of your computer.

Headline
The first and most important part of your sales copy is the headline. If your headline doesn't instantly capture your targeted potential customers' attention, and arouse a specific emotion, the rest of your sales copy will be useless

Introduction
Just as your headline is a very important part of your sales copy, the first paragraph is just as important. Studies have shown that if your headline attracts your potential customers' attention, and you can maintain their attention through the first paragraph, chances are they'll read the rest of your copy. The first paragraph should clearly define the benefits that will be outlined within your sales copy,- identify a problem and promote your product or service as the solution.

Remove the Risk
You must provide your potential customers with a solid, no risk, money back guarantee. In addition, provide a limited time free trial or download that will completely remove their risk. This will build your potential customers' confidence in you and put their mind at ease.

Call Action
Once your potential customer has read your sales copy, you must direct them to your order page by asking for the order.

Testimonials
Testimonials provide a great way to reassure your visitors. Blend your testimonials in with your sales message. Avoid making your visitors have to click to another page to view your testimonials.